This is Issue 20.
KIDSUPER LEAVES PARIS
One of the biggest surprises ahead of the Spring/Summer 2027 menswear season comes from KidSuper. After becoming a regular highlight of Paris Fashion Week in recent years, founder Colm Dillane has decided to move the brand’s next presentation from Paris to Miami. The show will take place during the FIFA World Cup and aims to combine fashion, football, music and cultural exchange within a single event. Rather than following the traditional fashion week model, KidSuper is positioning itself within a much larger global conversation. The decision reflects a broader shift across the industry, where brands increasingly seek audiences beyond the established fashion capitals. While the move represents a temporary departure from Paris, KidSuper has already confirmed its return next season. The project demonstrates how independent brands continue to challenge traditional formats while expanding fashion’s role within global culture.
BAPE x KIDSUPER
Bape and KidSuper have unveiled one of the most ambitious collaborative projects of the year. Created around the upcoming FIFA World Cup, the partnership introduces 48 individual Bape Sta sneakers, each representing one of the participating nations. Instead of focusing on a single hero product, the collection transforms every country into its own unique design, creating a project that sits somewhere between sports merchandise, collectible design and contemporary fashion. The collaboration further strengthens the relationship between football culture and the fashion industry, a connection that has become increasingly visible in recent years. By combining Bape’s established sneaker heritage with KidSuper’s playful and community-driven approach, the release expands beyond footwear and becomes a larger cultural statement about identity, representation and global participation.
PITTI UOMO RETURNS
The arrival of Pitti Uomo officially marks the beginning of another menswear season. As buyers, editors, designers and industry professionals gather in Florence, attention turns toward the first major event of the Spring/Summer 2027 calendar. Known for its unique combination of established luxury houses, emerging designers and influential street style, Pitti Uomo remains one of the most important platforms within menswear. This season brings renewed interest as the industry enters a period of transition shaped by creative director changes, evolving consumer behaviour and shifting market conditions. Beyond the collections themselves, the event serves as an early indicator of broader movements within fashion. The conversations, presentations and emerging talents showcased in Florence often help define the direction of the season long before the major runway shows begin in Milan and Paris.
FRASERS TARGETS HUGO BOSS
The luxury and retail sectors received significant attention this week following reports that Frasers Group is exploring a potential takeover offer for Hugo Boss. News of the proposal immediately impacted financial markets and renewed discussions about consolidation within the fashion industry. Hugo Boss has spent recent years rebuilding its position through product development, marketing investments and a renewed focus on global growth. At the same time, Frasers continues to expand its influence across retail and luxury through strategic acquisitions and investments. While the future outcome remains uncertain, the situation highlights the increasing importance of scale, ownership and financial power within the modern fashion landscape. Beyond design and creativity, the industry is increasingly shaped by corporate strategy, investment activity and long-term business positioning.
