FRANCESCO RISSO × UNIQLO - F.RISSO
Francesco Risso is entering a new chapter through a collaboration with Uniqlo, introducing F.RISSO, a knitwear-focused collection that brings his distinctive creative language to a wider audience. Following his departure from Marni, where he developed a recognizable approach to experimental silhouettes, unexpected color combinations and unconventional proportions, Risso now translates elements of that identity into accessible everyday clothing. Drawing inspiration from the 1970s, the collection explores the relationship between expressive design and functional wardrobe essentials. The partnership also arrives at an interesting moment for Uniqlo, following the conclusion of Christophe Lemaire and Sarah-Linh Tran’s creative leadership of Uniqlo U. As the Japanese retailer continues working with internationally recognized designers, the collaboration demonstrates how creative individuality can reach audiences far beyond the traditional luxury market without abandoning its original identity.
BOTTEGA VENETA - BACK ON INSTAGRAM
Bottega Veneta is returning to Instagram after years of deliberately distancing itself from the platform, marking a significant shift in the Italian luxury house’s approach to digital communication. The brand originally withdrew from social media in 2021, choosing instead to build its cultural presence through editorial projects, campaigns and a network of independent voices. Its return introduces a different approach to the platform, focusing on archival imagery, visual references and the broader creative universe surrounding the house rather than relying exclusively on conventional product promotion. The decision reflects the changing relationship between luxury brands and digital culture, where maintaining control over identity must increasingly coexist with the need for direct communication. For Bottega Veneta, the challenge is not simply returning to social media, but translating the sense of exclusivity and carefully constructed visual identity that defined its absence into a space built around constant visibility.
PRADA - THE ART OF ANIMATION
Prada is exploring the relationship between fashion, illustration and traditional filmmaking through a new holiday campaign developed with animator John Pomeroy. Known for his work in hand-drawn animation, Pomeroy brings a distinctly human approach to visual storytelling at a moment when artificial intelligence and digital production are becoming increasingly prominent within fashion communication. Featuring figures including Maya Hawke and Sadie Sink, the campaign combines recognizable cultural personalities with animated imagery, creating a world that moves beyond conventional luxury advertising. Rather than relying on technological perfection, Prada places emphasis on the individual gestures, imperfections and craftsmanship associated with traditional animation. The project reflects the house’s continued interest in creative disciplines outside fashion, while demonstrating how established techniques can offer new possibilities for contemporary brand communication. In an increasingly automated visual landscape, the handmade becomes a distinctive creative statement.
ACTIVEWEAR - THE INFLUENCER WARS
The global activewear industry is entering a new phase of competition as celebrity influence becomes increasingly central to the identity and commercial positioning of sportswear brands. Figures including Hailey Bieber, Kendall Jenner and Bella Hadid are helping reshape how athletic clothing is marketed, moving the conversation beyond performance and functionality toward lifestyle, personal identity and cultural relevance. As the boundaries between fitness, fashion and everyday clothing continue to disappear, brands are competing not only through product innovation but also through the communities and personalities associated with them. The development reflects a wider transformation in consumer behavior, where purchasing decisions are increasingly connected to aspirational lifestyles and recognizable cultural figures. For activewear companies, the challenge is to translate celebrity attention into lasting brand loyalty rather than temporary visibility. The result is a market where fashion, sport and influence are becoming increasingly difficult to separate.